Keith Loveland

Welcome

Loveland Consulting

Let's begin with Why. I believe Americans need good financial advice if they are to gain a measure of financial security. I further believe I can best serve Americans - indirectly - through serving the financial services professionals who directly serve them.

My passion to serve has been demonstrated throughout the decades as an attorney, author, consultant, teacher, and expert witness. During my years within the financial world, I've observed how critical it is to know the subject matter and be a trustworthy resource.

The financial services sector is not simple. Never has been. Never will be. It is a VUCA world: Volatile, Uncertain, Complex, and Ambiguous. Successful client outcomes are rarely guaranteed and never predicted perfectly by gazing at a crystal ball.

Investment themes may come and go. Markets gyrate. Investment Managers are Hot, or Not. The world of investing may be defined as a complex web of legal, regulatory, fiduciary, and ethical demands.

News

Visit our website often for the latest news focusing on cybersecurity, privacy law, insurance law, securities law, portfolio construction, fiduciary practices and more.
[ News Archive ]

Financial Services
SEC

Sea Change at SEC regarding PSEs: Birchtree Overruled

For decades, the SEC Division of Market Regulation staff reiterated its long-held position that an unregistered entity, even a Personal Services Entity (PSE) controlled by a registered representative, cannot receive transaction-related compensation like commissions without registering as a broker-dealer. The SEC routinely denied requests for no-action relief stating that receipt...

  • Dec 13, 2025
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Prudent Practices for Investment Advisors

Keith ("Sunny") Loveland, Juris Doctor, AIF®, AIFA®

Keith ("Sunny") Loveland, Juris Doctor, AIF®, AIFA® contributed to the fourth major revision of the Prudent Practices for Investment Advisors, which defines a global fiduciary standard of excellence for professionals who provide investment advice, including financial advisors, broker-consultants, trust officers, financial planners, and fiduciary advisors.

  • Dec 11, 2025
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Student of Financial Markets

Keith Loveland - A Student of Financial Markets

I've said I've been a student of the market my whole life. That's not accurate. I didn't read "Portfolio Selection" - the Harry Markowitz paper on mean-variance optimization - when it was published in March of 1952. I read it years later.

The ideas behind systematic and non-systematic risk continue to fascinate me...

  • Dec 10, 2025
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Air Traffic Controllers

Government Shutdown Ends

On November 12, 2025, President Donald Trump signed a funding bill ending the 43-day government shutdown, longest in U.S. history. The bill funds the government through January and includes, among others, provisions for:

Funding for the Supplemental Nutrition Assistance Program (SNAP) program. It is widely reported that the shutdown impacted 42 million...

  • Dec 08, 2025
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Investment Advisers

Resources for Investment Advisers in Minnesota

Resources for Investment Advisers on the Minnesota Department of Commerce Securities Unit website are Excellent. Kudos to the dedicated staff.

Two of my favorite resources are the (1) Written Supervisory Procedures Checklist for Investment Advisers, and (2) Minnesota Statutory Information. The Table of Contents for the 18-page, 17-section...

  • Dec 06, 2025
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Welcome Video by Keith Loveland

Welcome to Loveland Consulting

• In this video Keith Loveland talks about assisting broker-dealers, financial planners, investment advisers and their associated personnel on multiple subjects including Governance Risk Compliance and Fiduciary Assessments. Keith works in Minneapolis, Minnesota. During his years in business, Keith has passed numerous licensing exams and have been honored to receive recognition for his work...

  • Dec 05, 2025
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Providing Support

"I have assisted both claimants and respondents in providing behind-the-scenes support as well as on-the-stand expert testimony."

  • CONTACT

    500 Wells Fargo Plaza
    7900 Xerxes Avenue South
    Minneapolis, MN 55431
  • Office Hours

    Mon - Fri 9:00 - 05:00
    Saturday 10:00 - 03:00
  • Phone

    Phone: 952-746-1106
    Cell: 612-961-6019
  • Email

    kloveland@cap-mgt.com
Loveland Consulting